Yongping Zhong

6 papers and 289 indexed citations i.

Yongping Zhong has authored 6 papers that have received a total of 289 indexed citations. This includes 3 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (3 papers), Consumer Retail Behavior Studies (3 papers) and Technology Adoption and User Behaviour (2 papers). Yongping Zhong is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Retail Behavior Studies (3 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in South Korea and China. Yongping Zhong's co-authors include Hee Cheol Moon and has published in prestigious journals such as Sustainability, Foods and Technology in Society.