Yeosun Yoon

27 papers and 1.2k indexed citations i.

About

Yeosun Yoon is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Yeosun Yoon has authored 27 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 10 papers in Marketing and 6 papers in Social Psychology. Recurrent topics in Yeosun Yoon’s work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Behavioral Health and Interventions (5 papers). Yeosun Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers) and Behavioral Health and Interventions (5 papers). Yeosun Yoon collaborates with scholars based in South Korea, United Kingdom and China. Yeosun Yoon's co-authors include Zeynep Gürhan‐Canlı, Norbert Schwarz, Gülen Sarial‐Abi, Jessica Deighton, Suzet Tanya Lereya, Heejung Chung, Eric Shih, Seigyoung Auh, Minhi Hahn and Jeremy Kendall and has published in prestigious journals such as Journal of Consumer Research, Journal of the Academy of Marketing Science and Sustainability.

In The Last Decade

Co-authorship network of co-authors of Yeosun Yoon i

Fields of papers citing papers by Yeosun Yoon

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yeosun Yoon. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yeosun Yoon may publish in the future.

Countries citing papers authored by Yeosun Yoon

Since Specialization
Citations

This map shows the geographic impact of Yeosun Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yeosun Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yeosun Yoon more than expected).

Rankless by CCL
2025