Yeosun Yoon

29 papers and 1.3k indexed citations
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About

Yeosun Yoon is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Yeosun Yoon has authored 29 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Social Psychology. Recurrent topics in Yeosun Yoon’s work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Behavioral Health and Interventions (5 papers). Yeosun Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Behavioral Health and Interventions (5 papers). Yeosun Yoon collaborates with scholars based in South Korea, United Kingdom and China. Yeosun Yoon's co-authors include Zeynep Gürhan‐Canlı, Norbert Schwarz, Gülen Sarial‐Abi, Jessica Deighton, Suzet Tanya Lereya, Mia Eisenstadt, Heejung Chung, Eric Shih, Minhi Hahn and Seigyoung Auh and has published in prestigious journals such as Journal of Consumer Research, Journal of the Academy of Marketing Science and Sustainability.

In The Last Decade

Co-authorship network of co-authors of Yeosun Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Yeosun Yoon. A scholar is included among the top collaborators of Yeosun Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yeosun Yoon. Yeosun Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Yeosun Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yeosun Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yeosun Yoon. The network helps show where Yeosun Yoon may publish in the future.

Countries citing papers authored by Yeosun Yoon

Since Specialization
Citations

This map shows the geographic impact of Yeosun Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yeosun Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yeosun Yoon more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026