Yann Truong

About

Yann Truong is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Yann Truong has authored 45 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 18 papers in Sociology and Political Science and 16 papers in Strategy and Management. Recurrent topics in Yann Truong’s work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Environmental Sustainability in Business (10 papers). Yann Truong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Environmental Sustainability in Business (10 papers). Yann Truong collaborates with scholars based in France, United Kingdom and United States. Yann Truong's co-authors include Mark Palmer, Geoff Simmons, Rod McColl, Richard R. Klink and Philip J. Kitchen and has published in prestigious journals such as Research Policy, Journal of Business Research and Ecological Economics.

In The Last Decade

Fields of papers citing papers by Yann Truong

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yann Truong. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yann Truong may publish in the future.

Countries citing papers authored by Yann Truong

Since Specialization

Citations

This map shows the geographic impact of Yann Truong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yann Truong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yann Truong more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Mark D. Zabel Breakdown of academic impact, for papers by Hideyuki Fujii Breakdown of academic impact, for papers by Yongying Chen Breakdown of academic impact, for papers by Juan Pedro Vargas Breakdown of academic impact, for papers by Nicolle S. Tulve Breakdown of academic impact, for papers by Matthew C. Ringgenberg Breakdown of academic impact, for papers by Robert K. Tyson Breakdown of academic impact, for papers by K. Sundquist