Yajin Wang

19 papers and 538 indexed citations i.

Yajin Wang has authored 19 papers that have received a total of 538 indexed citations. This includes 13 papers in Marketing, 12 papers in Sociology and Political Science and 4 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (4 papers) and Evolutionary Psychology and Human Behavior (4 papers). Yajin Wang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (4 papers) and Evolutionary Psychology and Human Behavior (4 papers) and collaborates with scholars based in China, United States and United Kingdom. Yajin Wang's co-authors include Deborah Roedder John, Vladas Griskevicius and Kathleen D. Vohs and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.