Yahui Wang

43 papers and 438 indexed citations i.

Yahui Wang has authored 43 papers that have received a total of 438 indexed citations. This includes 8 papers in Marketing, 7 papers in Social Psychology and 6 papers in Clinical Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Product Development and Customization (3 papers). Yahui Wang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Product Development and Customization (3 papers) and collaborates with scholars based in China, Taiwan and Japan. Yahui Wang's co-authors include Ning Ma, Suihuai Yu, Jwu‐Sheng Hu, Dengkai Chen and Qin Yin and has published in prestigious journals such as Sensors, Frontiers in Psychology and Sustainability.