Xuebing Dong

35 papers and 714 indexed citations i.

Xuebing Dong has authored 35 papers that have received a total of 714 indexed citations. This includes 20 papers in Marketing, 16 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Technology Adoption and User Behaviour (7 papers). Xuebing Dong is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in China, Finland and United Kingdom. Xuebing Dong's co-authors include Xiaojun Fan, Junyun Liao, Nianqi Deng, Yaping Chang and Hongbo Li and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Ethics and Annals of Oncology.