Xiaojun Fan

16 papers and 471 indexed citations i.

About

Xiaojun Fan has authored 16 papers that have received a total of 471 indexed citations. This includes 12 papers in Sociology and Political Science, 9 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (4 papers). Xiaojun Fan is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in China and Canada. Xiaojun Fan's co-authors include Nianqi Deng, Xuebing Dong, Xinyu Jiang, Junbin Wang and Tao Zhang and has published in prestigious journals such as Journal of Business Ethics, Tourism Management and Frontiers in Psychology.

In The Last Decade

Fields of papers published by Xiaojun Fan

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Xiaojun Fan

Since Specialization
Citations
Rankless by CCL
2025