Wi‐Suk Kwon

105 total papers · 2.8k total citations
38 papers, 1.6k citations indexed

About

Wi‐Suk Kwon is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Wi‐Suk Kwon has authored 38 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Wi‐Suk Kwon’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (11 papers). Wi‐Suk Kwon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (11 papers). Wi‐Suk Kwon collaborates with scholars based in United States, South Korea and Czechia. Wi‐Suk Kwon's co-authors include Sharron J. Lennon, Veena Chattaraman, Juan E. Gilbert, Sandra Forsythe, Kassandra Ross, Sang‐Eun Byun, Mijeong Noh, Young Ha, Michael R. Solomon and Basil G. Englis and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Co-authorship network of co-authors of Wi‐Suk Kwon

This figure shows the co-authorship network connecting the top 25 collaborators of Wi‐Suk Kwon. A scholar is included among the top collaborators of Wi‐Suk Kwon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wi‐Suk Kwon. Wi‐Suk Kwon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Wi‐Suk Kwon

35 papers receiving 1.5k citations

Fields of papers citing papers by Wi‐Suk Kwon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wi‐Suk Kwon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wi‐Suk Kwon. The network helps show where Wi‐Suk Kwon may publish in the future.

Countries citing papers authored by Wi‐Suk Kwon

Since Specialization
Citations

This map shows the geographic impact of Wi‐Suk Kwon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wi‐Suk Kwon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wi‐Suk Kwon more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026