Wen‐Hsien Huang

19 papers and 491 indexed citations i.

About

Wen‐Hsien Huang has authored 19 papers that have received a total of 491 indexed citations. This includes 11 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 6 papers in General Decision Sciences. The topics of these papers are Consumer Retail Behavior Studies (7 papers), Consumer Market Behavior and Pricing (6 papers) and Decision-Making and Behavioral Economics (6 papers). Wen‐Hsien Huang is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Consumer Market Behavior and Pricing (6 papers) and Decision-Making and Behavioral Economics (6 papers) and collaborates with scholars based in Taiwan, The Netherlands and China. Wen‐Hsien Huang's co-authors include Marcel Zeelenberg, Chien‐Huang Lin, Ying‐Ching Lin, Seger M. Breugelmans and Yu‐Lun Chueh and has published in prestigious journals such as International Journal of Hospitality Management, Emotion and European Journal of Marketing.

In The Last Decade

Rankless by CCL
2025