Wenchang Fang
About
Wenchang Fang has authored 38 papers that have received a total of 1.7k indexed citations.
This includes 8 papers in Strategy and Management, 7 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Innovation and Knowledge Management (5 papers) and Customer Service Quality and Loyalty (5 papers). Wenchang Fang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Innovation and Knowledge Management (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Taiwan, United States and Portugal. Wenchang Fang's co-authors include Fengyi Lin, Fernando A. F. Ferreira, Liming Guan, Chih‐Chien Wang and Chih‐Hung Wu and has published in prestigious journals such as Journal of Business Ethics, Expert Systems with Applications and Physiology & Behavior.
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