Wasim Ahmad

33 papers and 980 indexed citations i.

Wasim Ahmad has authored 33 papers that have received a total of 980 indexed citations. This includes 19 papers in Sociology and Political Science, 17 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Environmental Sustainability in Business (6 papers). Wasim Ahmad is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in China, Pakistan and United States. Wasim Ahmad's co-authors include Naeem Akhtar, Woo Gon Kim, Rana Muhammad Sohail Jafar, Muhammad Nadeem Akhtar and Umar Iqbal Siddiqi and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Annals of Tourism Research.