Vikram Kumar
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Digital Marketing and Social Media 5
-
- Consumer Behavior in Brand Consumption and Identification 2
- Co-authors
- Ramakrishnan Raman (7 shared papers)Hajer Kéfi (1 shared paper)Mohammad M. Rahman (1 shared paper)Jamie Carlson (1 shared paper)Raffaele Filieri (1 shared paper)Gina A. Tran (1 shared paper)Yogesh K. Dwivedi (1 shared paper)David L. Hughes (1 shared paper)
- Journals
- Econometric Reviews (1 paper)Economic Modelling (1 paper)Technology in Society (1 paper)Journal of Development Economics (1 paper)International Journal of Industrial Organization (1 paper)
- Partner nations
- IndiaUnited StatesPakistan
In The Last Decade
Vikram Kumar
13 papers receiving 1.5k citations
Vikram Kumar's Hit Papers
Peers
Comparison fields: 5 of 106
- Information Systems and Management 398
- Marketing 516
- Sociology and Political Science 897
- Human-Computer Interaction 89
- Health Informatics 18
Countries citing papers authored by Vikram Kumar
This map shows the geographic impact of Vikram Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikram Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikram Kumar more than expected).
Fields of papers citing papers by Vikram Kumar
This network shows the impact of papers produced by Vikram Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikram Kumar. The network helps show where Vikram Kumar may publish in the future.
Co-authors
The 24 scholars most cited alongside Vikram Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Setting the future of digital and social media marketing research: Perspectives and research propositions Hit paper breakdown → | 2020 | 1483 |
| 2 | 2022 | 29 | |
| 3 | Exchange rate variability and international trade | 1992 | 17 |
| 4 | 2015 | 6 | |
| 5 | 2023 | 5 | |
| 6 | 2020 | 5 | |
| 7 | 2021 | 4 | |
| 8 | 2024 | 4 | |
| 9 | 2020 | 2 | |
| 10 | 1989 | 2 | |
| 11 | 2019 | 2 | |
| 12 | 2023 | 2 | |
| 13 | 2023 | 1 | |
| 14 | 2005 | 1 | |
| 15 | Essays on the economics of explicit collusion | 2013 | 1 |
| 16 | 2024 | 0 | |
| 17 | 2023 | 0 | |
| 18 | 2024 | 0 | |
| 19 | 2021 | 0 |
About Vikram Kumar
Vikram Kumar is a scholar working on Sociology and Political Science, Marketing, General Economics, Econometrics and Finance, Computer Science Applications and Strategy and Management, having authored 19 papers that have together received 1.6k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (5 papers), Monetary Policy and Economic Impact (3 papers), Online Learning and Analytics (3 papers), Digital Transformation in Industry (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Banking stability, regulation, efficiency (1 paper), Online and Blended Learning (1 paper) and Sustainable Supply Chain Management (1 paper). The work is most often cited by research in Information Systems and Management (398 citations), Marketing (516 citations), Sociology and Political Science (897 citations), Human-Computer Interaction (89 citations) and Health Informatics (18 citations). Vikram Kumar has collaborated with scholars based in India, United States and Pakistan. Frequent co-authors include Ramakrishnan Raman, Hajer Kéfi, Mohammad M. Rahman, Jamie Carlson, Raffaele Filieri, Gina A. Tran, Yogesh K. Dwivedi, David L. Hughes, Elvira Ismagilova and Jari Salo. Their work appears in journals such as Econometric Reviews, Economic Modelling, Technology in Society, Journal of Development Economics and International Journal of Industrial Organization.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.