Vijay Victor

About

Vijay Victor is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Vijay Victor has authored 23 papers receiving a total of 232 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Information Systems and Management. Recurrent topics in Vijay Victor’s work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Vijay Victor is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (4 papers). Vijay Victor collaborates with scholars based in India, Malaysia and Hungary. Vijay Victor's co-authors include Robert Jeyakumar Nathan, Mária Fekete-Farkas, Daniel Meyer, Janusz Grabara and Poh Kiat Ng and has published in prestigious journals such as PLoS ONE, Foods and International Journal of Consumer Studies.

In The Last Decade

Fields of papers citing papers by Vijay Victor

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Vijay Victor. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Vijay Victor may publish in the future.

Countries citing papers authored by Vijay Victor

Since Specialization

Citations

This map shows the geographic impact of Vijay Victor's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vijay Victor with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vijay Victor more than expected).

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