Val Larsen

16 papers and 272 indexed citations i.

Val Larsen has authored 16 papers that have received a total of 272 indexed citations. This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (3 papers). Val Larsen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States and South Korea. Val Larsen's co-authors include Newell D. Wright, M. Joseph Sirgy, Dong‐Jin Lee, Laura A. Peracchio and David Luna and has published in prestigious journals such as Journal of Consumer Research, Psychology and Marketing and Journal of Strategic Marketing.