Ulrike Gretzel
About
Ulrike Gretzel is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management.
According to data from OpenAlex, Ulrike Gretzel has authored 139 papers receiving a total of 9.5k indexed citations (citations by other indexed papers that have themselves been cited), including 109 papers in Sociology and Political Science, 46 papers in Marketing and 26 papers in Information Systems and Management. Recurrent topics in Ulrike Gretzel’s work include Digital Marketing and Social Media (81 papers), Diverse Aspects of Tourism Research (54 papers) and Technology Adoption and User Behaviour (25 papers). Ulrike Gretzel is often cited by papers focused on Digital Marketing and Social Media (81 papers), Diverse Aspects of Tourism Research (54 papers) and Technology Adoption and User Behaviour (25 papers). Ulrike Gretzel collaborates with scholars based in United States, Australia and South Korea. Ulrike Gretzel's co-authors include Daniel R. Fesenmaier, Zheng Xiang, Chulmo Koo, Uglješa Stankov and Gillian Bowser and has published in prestigious journals such as Journal of Marketing, Tourism Management and Computers in Human Behavior.
In The Last Decade
Fields of papers citing papers by Ulrike Gretzel
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Ulrike Gretzel. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Ulrike Gretzel may publish in the future.
Countries citing papers authored by Ulrike Gretzel
Since SpecializationCitations
This map shows the geographic impact of Ulrike Gretzel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ulrike Gretzel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ulrike Gretzel more than expected).
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