Ülkü Yüksel

20 papers and 376 indexed citations i.

Ülkü Yüksel has authored 20 papers that have received a total of 376 indexed citations. This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (3 papers) and Diverse Aspects of Tourism Research (3 papers). Ülkü Yüksel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (3 papers) and Diverse Aspects of Tourism Research (3 papers) and collaborates with scholars based in Australia, Canada and New Zealand. Ülkü Yüksel's co-authors include Ranjit Voola, Kaleel Rahman, Catherine Sutton‐Brady, Mike Reid and Mike Lee and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and European Journal of Marketing.