Tung Moi Chiew

14 papers and 297 indexed citations i.

Tung Moi Chiew has authored 14 papers that have received a total of 297 indexed citations. This includes 8 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Humor Studies and Applications (3 papers). Tung Moi Chiew is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Humor Studies and Applications (3 papers) and collaborates with scholars based in Malaysia, Australia and New Zealand. Tung Moi Chiew's co-authors include Felix Septianto, Joya A. Kemper, Christine Mathies, Widya Paramita and Sara Quach and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.