Trina Sego

About

Trina Sego is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Trina Sego has authored 17 papers receiving a total of 298 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Management Science and Operations Research. Recurrent topics in Trina Sego’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation Diffusion and Forecasting (3 papers) and Digital Marketing and Social Media (3 papers). Trina Sego is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation Diffusion and Forecasting (3 papers) and Digital Marketing and Social Media (3 papers). Trina Sego collaborates with scholars based in United States, France and Spain. Trina Sego's co-authors include Shikhar Sarin, Barbara J. Phillips, Christophe Haon, Mustapha Belkhouja, Norat Roig‐Tierno, Alicia Mas‐Tur, Alan L. Porter, José M. Merigó, Goutam Challagalla and Ajay K. Kohli and has published in prestigious journals such as Technological Forecasting and Social Change, Industrial Marketing Management and Journal of Personal Selling and Sales Management.

In The Last Decade

Co-authorship network of co-authors of Trina Sego

This figure shows the co-authorship network connecting the top 25 collaborators of Trina Sego. A scholar is included among the top collaborators of Trina Sego based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Trina Sego. Trina Sego is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Trina Sego

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Trina Sego. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Trina Sego. The network helps show where Trina Sego may publish in the future.

Countries citing papers authored by Trina Sego

Since Specialization

Citations

This map shows the geographic impact of Trina Sego's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Trina Sego with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Trina Sego more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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