Thomas Martin Key

22 papers and 321 indexed citations i.

Thomas Martin Key has authored 22 papers that have received a total of 321 indexed citations. This includes 16 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (8 papers) and Management and Marketing Education (7 papers). Thomas Martin Key is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (8 papers) and Management and Marketing Education (7 papers) and collaborates with scholars based in United States, Canada and Sweden. Thomas Martin Key's co-authors include Terry Clark, Andrew J. Czaplewski, O. C. Ferrell, David W. Stewart and Eric M. Olson and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.