T.C. Melewar
About
T.C. Melewar is a scholar working on Marketing, Strategy and Management and Sociology and Political Science.
According to data from OpenAlex, T.C. Melewar has authored 170 papers receiving a total of 5.8k indexed citations (citations by other indexed papers that have themselves been cited), including 101 papers in Marketing, 91 papers in Strategy and Management and 54 papers in Sociology and Political Science. Recurrent topics in T.C. Melewar’s work include Corporate Identity and Reputation (78 papers), Consumer Behavior in Brand Consumption and Identification (66 papers) and Digital Marketing and Social Media (40 papers). T.C. Melewar is often cited by papers focused on Corporate Identity and Reputation (78 papers), Consumer Behavior in Brand Consumption and Identification (66 papers) and Digital Marketing and Social Media (40 papers). T.C. Melewar collaborates with scholars based in United Kingdom, China and United States. T.C. Melewar's co-authors include Pantea Foroudi, Bang Nguyen, Charles Dennis, Suraksha Gupta and Zhongqi Jin and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Technological Forecasting and Social Change.
In The Last Decade
Fields of papers citing papers by T.C. Melewar
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by T.C. Melewar. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where T.C. Melewar may publish in the future.
Countries citing papers authored by T.C. Melewar
Since SpecializationCitations
This map shows the geographic impact of T.C. Melewar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by T.C. Melewar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites T.C. Melewar more than expected).
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