Tat‐Huei Cham

78 papers and 2.3k indexed citations i.

Tat‐Huei Cham has authored 78 papers that have received a total of 2.3k indexed citations. This includes 36 papers in Marketing, 33 papers in Sociology and Political Science and 23 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Consumer Retail Behavior Studies (21 papers). Tat‐Huei Cham is often cited by papers focused on Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Consumer Retail Behavior Studies (21 papers) and collaborates with scholars based in Malaysia, Pakistan and Uzbekistan. Tat‐Huei Cham's co-authors include Jun‐Hwa Cheah, Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng-Xi Aw and Hiram Ting and has published in prestigious journals such as Journal of Business Research, Computers & Education and Technological Forecasting and Social Change.