Sylvia Bräsel

About

Sylvia Bräsel is a scholar working on Marketing, Sociology and Political Science and Literature and Literary Theory. According to data from OpenAlex, Sylvia Bräsel has authored 22 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Literature and Literary Theory. Recurrent topics in Sylvia Bräsel’s work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Media Influence and Health (7 papers). Sylvia Bräsel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (7 papers) and Media Influence and Health (7 papers). Sylvia Bräsel collaborates with scholars based in United States and United Kingdom. Sylvia Bräsel's co-authors include James Gips, Henrik Hagtvedt, Jennifer Aaker, Susan Fournier and Arch G. Woodside and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Fields of papers citing papers by Sylvia Bräsel

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Sylvia Bräsel. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Sylvia Bräsel may publish in the future.

Countries citing papers authored by Sylvia Bräsel

Since Specialization

Citations

This map shows the geographic impact of Sylvia Bräsel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sylvia Bräsel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sylvia Bräsel more than expected).

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