Susan H.C. Tai

21 papers and 633 indexed citations i.

About

Susan H.C. Tai is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Susan H.C. Tai has authored 21 papers receiving a total of 633 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Strategy and Management. Recurrent topics in Susan H.C. Tai’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Susan H.C. Tai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Susan H.C. Tai collaborates with scholars based in Hong Kong, Latvia and South Korea. Susan H.C. Tai's co-authors include Ricky Y. K. Chan, Jae H. Pae, Jackie L.M. Tam, Esther P.Y. Tang and Saeed Samiee and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Psychology and Marketing.

In The Last Decade

Fields of papers citing papers by Susan H.C. Tai

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Susan H.C. Tai. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Susan H.C. Tai may publish in the future.

Countries citing papers authored by Susan H.C. Tai

Since Specialization
Citations

This map shows the geographic impact of Susan H.C. Tai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan H.C. Tai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan H.C. Tai more than expected).

Rankless by CCL
2025