Surendra N. Singh

53 papers and 3.1k indexed citations i.

Surendra N. Singh has authored 53 papers that have received a total of 3.1k indexed citations. This includes 19 papers in Sociology and Political Science, 14 papers in Marketing and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and Media Influence and Health (7 papers). Surendra N. Singh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and Media Influence and Health (7 papers) and collaborates with scholars based in United States, India and Latvia. Surendra N. Singh's co-authors include Sanjay Mishra, Michael Rothschild, Neeli Bendapudi, Jungsil Choi and Gilbert A. Churchill and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Marketing Research.