Sung‐Tai Hong

About

Sung‐Tai Hong is a scholar working on Marketing, Cultural Studies and Social Psychology. According to data from OpenAlex, Sung‐Tai Hong has authored 12 papers receiving a total of 785 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 3 papers in Cultural Studies and 2 papers in Social Psychology. Recurrent topics in Sung‐Tai Hong’s work include Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Perception and Purchasing Behavior (3 papers) and Diverse Topics in Contemporary Research (3 papers). Sung‐Tai Hong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Perception and Purchasing Behavior (3 papers) and Diverse Topics in Contemporary Research (3 papers). Sung‐Tai Hong collaborates with scholars based in South Korea and United States. Sung‐Tai Hong's co-authors include Robert S. Wyer, Manoj Hastak, Youjae Yi and Sang‐Lin Han and has published in prestigious journals such as Journal of Consumer Research, Journal of Consumer Psychology and Psychology and Marketing.

In The Last Decade

Co-authorship network of co-authors of Sung‐Tai Hong i

Layout:

Gravity: 0.05 Iterations: 100 Initial Temp: 1000 Cooling: 0.99 Min Temp: 1

Fields of papers citing papers by Sung‐Tai Hong

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sung‐Tai Hong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sung‐Tai Hong. The network helps show where Sung‐Tai Hong may publish in the future.

Countries citing papers authored by Sung‐Tai Hong

Since Specialization

Citations

This map shows the geographic impact of Sung‐Tai Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sung‐Tai Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sung‐Tai Hong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Giulia Somenzi Breakdown of academic impact, for papers by Michael Berkwits Breakdown of academic impact, for papers by Gabriel Gelius‐Dietrich Breakdown of academic impact, for papers by DJS Montagnes Breakdown of academic impact, for papers by Veikko Salomaa Breakdown of academic impact, for papers by Joshua N. Winn Breakdown of academic impact, for papers by M R Green Breakdown of academic impact, for papers by H. C. Gines