Subodh Bhat

20 papers and 1.5k indexed citations i.

Subodh Bhat has authored 20 papers that have received a total of 1.5k indexed citations. This includes 14 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (4 papers) and Media, Gender, and Advertising (3 papers). Subodh Bhat is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (4 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States, Malta and Hungary. Subodh Bhat's co-authors include Daniel L. Wardlow, Srinivas K. Reddy, Richard L. McCline, Susan L. Holak and Thomas W. Leigh and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Business Venturing.