Su Jin Yang

22 papers and 381 indexed citations i.

About

Su Jin Yang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Su Jin Yang has authored 22 papers receiving a total of 381 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Su Jin Yang’s work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). Su Jin Yang is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). Su Jin Yang collaborates with scholars based in South Korea and United States. Su Jin Yang's co-authors include Jungkun Park, Xinran Lehto, Yun Jung Lee, Jihye Park, Sejin Ha, Jae Sue Choi, Pradeep Paudel, Su Hui Seong, Hyun Ah Jung and Yuri Lee and has published in prestigious journals such as PLoS ONE, Sustainability and Journal of Retailing and Consumer Services.

In The Last Decade

Co-authorship network of co-authors of Su Jin Yang i

Fields of papers citing papers by Su Jin Yang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Su Jin Yang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Su Jin Yang may publish in the future.

Countries citing papers authored by Su Jin Yang

Since Specialization
Citations

This map shows the geographic impact of Su Jin Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Su Jin Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Su Jin Yang more than expected).

Rankless by CCL
2025