Srikant Manchiraju

16 papers and 218 indexed citations i.

Srikant Manchiraju has authored 16 papers that have received a total of 218 indexed citations. This includes 11 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (6 papers) and Environmental Sustainability in Business (4 papers). Srikant Manchiraju is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (6 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in United States, India and Iran. Srikant Manchiraju's co-authors include Amrut Sadachar, Wendy Middlemiss, Mehdi Akbari, Joseph G. Grzywacz and Naomi C. Brownstein and has published in prestigious journals such as Public Health Reports, International Journal of Mental Health and Addiction and Journal of Fashion Marketing and Management.