So‐Hyang Yoon

3 papers and 441 indexed citations i.

So‐Hyang Yoon is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, So‐Hyang Yoon has authored 3 papers receiving a total of 441 indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Sociology and Political Science, 2 papers in Communication and 1 paper in Marketing. Recurrent topics in So‐Hyang Yoon’s work include Social Capital and Networks (2 papers), Social Media and Politics (2 papers) and Digital Marketing and Social Media (1 paper). So‐Hyang Yoon is often cited by papers focused on Social Capital and Networks (2 papers), Social Media and Politics (2 papers) and Digital Marketing and Social Media (1 paper). So‐Hyang Yoon collaborates with scholars based in United States and South Korea. So‐Hyang Yoon's co-authors include Dhavan V. Shah, Jack M. McLeod, Hye‐Jin Paek and Jung Ha‐Brookshire and has published in prestigious journals such as Communication Research, Journal of Consumer Marketing and Journalism & Mass Communication Quarterly.