Seth Ketron

39 papers and 575 indexed citations i.

About

Seth Ketron is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Seth Ketron has authored 39 papers receiving a total of 575 indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Social Psychology. Recurrent topics in Seth Ketron’s work include Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (15 papers) and Digital Marketing and Social Media (9 papers). Seth Ketron is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (15 papers) and Digital Marketing and Social Media (9 papers). Seth Ketron collaborates with scholars based in United States, United Kingdom and Ghana. Seth Ketron's co-authors include Kirsten Cowan, Nancy Spears, Xiaojing Sheng, Charles Blankson, Atefeh Yazdanparast, Kirk Kristofferson, Aidin Namin, Waros Ngamsiriudom, Sora Kim and Velitchka D. Kaltcheva and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and International Journal of Hospitality Management.

In The Last Decade

Co-authorship network of co-authors of Seth Ketron i

Fields of papers citing papers by Seth Ketron

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Seth Ketron. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Seth Ketron. The network helps show where Seth Ketron may publish in the future.

Countries citing papers authored by Seth Ketron

Since Specialization
Citations

This map shows the geographic impact of Seth Ketron's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Seth Ketron with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Seth Ketron more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025