Satya Menon

10 papers and 1.6k indexed citations i.

Satya Menon has authored 10 papers that have received a total of 1.6k indexed citations. This includes 8 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers). Satya Menon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States and Hong Kong. Satya Menon's co-authors include Barbara E. Kahn, Yun Wan, Arkalgud Ramaprasad, Dilip Soman and K. Sivakumar and has published in prestigious journals such as Journal of Consumer Research, Communications of the ACM and Journal of Retailing.