Ruth B. Smith

15 papers and 756 indexed citations i.

Ruth B. Smith is a scholar working on Marketing, Cultural Studies and Sociology and Political Science. According to data from OpenAlex, Ruth B. Smith has authored 15 papers receiving a total of 756 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 2 papers in Cultural Studies and 1 paper in Sociology and Political Science. Recurrent topics in Ruth B. Smith’s work include Consumer Retail Behavior Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Perception and Purchasing Behavior (1 paper). Ruth B. Smith is often cited by papers focused on Consumer Retail Behavior Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Perception and Purchasing Behavior (1 paper). Ruth B. Smith collaborates with scholars based in United States. Ruth B. Smith's co-authors include Elaine Sherman, George P. Moschis, Paul N. Bloom, Anil Mathur and Roy L. Moore and has published in prestigious journals such as Journal of Marketing, Psychology and Marketing and Journal of Consumer Affairs.