Rui Zhu

About

Rui Zhu is a scholar working on Social Psychology, Experimental and Cognitive Psychology and Marketing. According to data from OpenAlex, Rui Zhu has authored 30 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Social Psychology, 11 papers in Experimental and Cognitive Psychology and 11 papers in Marketing. Recurrent topics in Rui Zhu’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Color perception and design (9 papers) and Behavioral Health and Interventions (5 papers). Rui Zhu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Color perception and design (9 papers) and Behavioral Health and Interventions (5 papers). Rui Zhu collaborates with scholars based in China, United States and Canada. Rui Zhu's co-authors include Yong Zhao, Joan Meyers‐Levy, Ravi Mehta, Darren W. Dahl and Li Chen and has published in prestigious journals such as Science, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Fields of papers citing papers by Rui Zhu

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rui Zhu. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rui Zhu may publish in the future.

Countries citing papers authored by Rui Zhu

Since Specialization

Citations

This map shows the geographic impact of Rui Zhu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rui Zhu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rui Zhu more than expected).

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