Roy A. Cook

12 papers and 101 indexed citations i.

Roy A. Cook has authored 12 papers that have received a total of 101 indexed citations. This includes 5 papers in Management of Technology and Innovation, 4 papers in Sociology and Political Science and 4 papers in Marketing. The topics of these papers are Management and Marketing Education (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Problem and Project Based Learning (2 papers). Roy A. Cook is often cited by papers focused on Management and Marketing Education (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Problem and Project Based Learning (2 papers) and collaborates with scholars based in United States. Roy A. Cook's co-authors include William C. Lesch, Joel Herché and Laura J. Yale and has published in prestigious journals such as International Journal of Consumer Studies, Journal of Business and Psychology and Journal of Personal Selling and Sales Management.