Rongrong Zhou

24 papers and 696 indexed citations i.

About

Rongrong Zhou is a scholar working on Marketing, General Decision Sciences and Sociology and Political Science. According to data from OpenAlex, Rongrong Zhou has authored 24 papers receiving a total of 696 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in General Decision Sciences and 5 papers in Sociology and Political Science. Recurrent topics in Rongrong Zhou’s work include Decision-Making and Behavioral Economics (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Behavioral Health and Interventions (4 papers). Rongrong Zhou is often cited by papers focused on Decision-Making and Behavioral Economics (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Behavioral Health and Interventions (4 papers). Rongrong Zhou collaborates with scholars based in United States, China and Hong Kong. Rongrong Zhou's co-authors include Michel Tuan Pham, Jaideep Sengupta, Dilip Soman, Shi Zhang, Aradhna Krishna, Tom Meyvis, Hui Lu, Zongming Fei, Jing Wang and Jiewen Hong and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Energy.

In The Last Decade

Co-authorship network of co-authors of Rongrong Zhou i

Fields of papers citing papers by Rongrong Zhou

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rongrong Zhou. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rongrong Zhou may publish in the future.

Countries citing papers authored by Rongrong Zhou

Since Specialization
Citations

This map shows the geographic impact of Rongrong Zhou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rongrong Zhou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rongrong Zhou more than expected).

Rankless by CCL
2025