Roger P. McIntyre
About
Roger P. McIntyre has authored 23 papers that have received a total of 318 indexed citations.
This includes 7 papers in Marketing, 7 papers in Management of Technology and Innovation and 6 papers in Sociology and Political Science. The topics of these papers are Management and Marketing Education (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers). Roger P. McIntyre is often cited by papers focused on Management and Marketing Education (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States. Roger P. McIntyre's co-authors include Sudhir H. Kalé, Edward Wheatley, David Jones, Scott R. Swanson and Michael P. Mokwa and has published in prestigious journals such as Journal of Business Ethics, Personality and Individual Differences and Journal of Travel Research.
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