Robin M. Back

29 papers and 531 indexed citations i.

Robin M. Back has authored 29 papers that have received a total of 531 indexed citations. This includes 17 papers in Tourism, Leisure and Hospitality Management, 16 papers in Sociology and Political Science and 11 papers in Marketing. The topics of these papers are Wine Industry and Tourism (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Sport and Mega-Event Impacts (7 papers). Robin M. Back is often cited by papers focused on Wine Industry and Tourism (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Sport and Mega-Event Impacts (7 papers) and collaborates with scholars based in United States, Germany and Portugal. Robin M. Back's co-authors include Diego Bufquin, Jeong‐Yeol Park, João Rebelo, Kwangsoo Park and Marissa Orlowski and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Journal of Retailing and Consumer Services.