Rita Mårtenson

About

Rita Mårtenson is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rita Mårtenson has authored 14 papers receiving a total of 545 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rita Mårtenson’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Rita Mårtenson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Rita Mårtenson collaborates with scholars based in Sweden. Rita Mårtenson's co-authors include Jan‐Eric Gustafsson and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Marketing Review and International Journal of Retail & Distribution Management.

In The Last Decade

Fields of papers citing papers by Rita Mårtenson

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rita Mårtenson. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rita Mårtenson may publish in the future.

Countries citing papers authored by Rita Mårtenson

Since Specialization

Citations

This map shows the geographic impact of Rita Mårtenson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rita Mårtenson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rita Mårtenson more than expected).

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