Rita Mårtenson

14 papers and 552 indexed citations i.

About

Rita Mårtenson is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rita Mårtenson has authored 14 papers receiving a total of 552 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rita Mårtenson’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Rita Mårtenson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Rita Mårtenson collaborates with scholars based in Sweden. Rita Mårtenson's co-authors include Jan‐Eric Gustafsson and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Marketing Review and International Journal of Retail & Distribution Management.

In The Last Decade

Co-authorship network of co-authors of Rita Mårtenson i

Fields of papers citing papers by Rita Mårtenson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rita Mårtenson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rita Mårtenson. The network helps show where Rita Mårtenson may publish in the future.

Countries citing papers authored by Rita Mårtenson

Since Specialization
Citations

This map shows the geographic impact of Rita Mårtenson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rita Mårtenson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rita Mårtenson more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025