Rimsha Khalid

30 papers and 231 indexed citations i.

Rimsha Khalid has authored 30 papers that have received a total of 231 indexed citations. This includes 10 papers in Sociology and Political Science, 8 papers in Organizational Behavior and Human Resource Management and 8 papers in Management of Technology and Innovation. The topics of these papers are Entrepreneurship Studies and Influences (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Rimsha Khalid is often cited by papers focused on Entrepreneurship Studies and Influences (8 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Thailand, Malaysia and Egypt. Rimsha Khalid's co-authors include Mohsin Raza, Kareem M. Selem, Larisa Ivașcu, Muddassar Sarfraz and Marco Valeri and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Journal of Retailing and Consumer Services.