Richa Misra

51 papers and 326 indexed citations i.

Richa Misra has authored 51 papers that have received a total of 326 indexed citations. This includes 21 papers in Marketing, 18 papers in Information Systems and Management and 16 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (17 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (13 papers). Richa Misra is often cited by papers focused on Technology Adoption and User Behaviour (17 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (13 papers) and collaborates with scholars based in India, United Kingdom and Qatar. Richa Misra's co-authors include Nidhi Singh, Sonali Singh, Shalini Srivastava, Rahul Gupta and Vranda Jain and has published in prestigious journals such as Management Decision, Journal of Consumer Marketing and British Food Journal.