Reinhold Decker

About

Reinhold Decker is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Reinhold Decker has authored 63 papers receiving a total of 975 indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 21 papers in Sociology and Political Science and 16 papers in Strategy and Management. Recurrent topics in Reinhold Decker’s work include Digital Marketing and Social Media (19 papers), Consumer Market Behavior and Pricing (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Reinhold Decker is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Market Behavior and Pricing (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Reinhold Decker collaborates with scholars based in Germany, Australia and Denmark. Reinhold Decker's co-authors include Martin Meißner, Christian Stummer, Lars Schmidt-Thieme, Jella Pfeiffer and Michael Trusov and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Product Innovation Management.

In The Last Decade

Fields of papers citing papers by Reinhold Decker

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Reinhold Decker. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Reinhold Decker may publish in the future.

Countries citing papers authored by Reinhold Decker

Since Specialization

Citations

This map shows the geographic impact of Reinhold Decker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Reinhold Decker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Reinhold Decker more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Michael Willis Breakdown of academic impact, for papers by Gregg Gonsalves Breakdown of academic impact, for papers by Samuel A. Bryan Breakdown of academic impact, for papers by Narihiko Fukamiya Breakdown of academic impact, for papers by Jaskiran Kaur Breakdown of academic impact, for papers by M Savary Breakdown of academic impact, for papers by Mohammad Javad Zare Sakhvidi Breakdown of academic impact, for papers by Rahim Ali Abbaspour