Prerna Garg

About

Prerna Garg is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Prerna Garg has authored 10 papers receiving a total of 272 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Information Systems and Management. Recurrent topics in Prerna Garg’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (4 papers). Prerna Garg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (4 papers). Prerna Garg collaborates with scholars based in India and United States. Prerna Garg's co-authors include Richa Joshi, P. A. Alvi, Shampy Kamboj and Donald B. Giddon and has published in prestigious journals such as International Journal of Consumer Studies, Asian Journal of Psychiatry and Journal of Islamic marketing.

In The Last Decade

Fields of papers citing papers by Prerna Garg

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Prerna Garg. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Prerna Garg may publish in the future.

Countries citing papers authored by Prerna Garg

Since Specialization

Citations

This map shows the geographic impact of Prerna Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prerna Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prerna Garg more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Melissa A. Cortina Breakdown of academic impact, for papers by Scott Hudson Breakdown of academic impact, for papers by Markus Linder Breakdown of academic impact, for papers by Jurrian K. de Kanter Breakdown of academic impact, for papers by Jill E. Allen Breakdown of academic impact, for papers by Quang Dao Breakdown of academic impact, for papers by B. Jane Distad Breakdown of academic impact, for papers by Sálvano Briceño