Prerna Garg

About

Prerna Garg is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Prerna Garg has authored 10 papers receiving a total of 285 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Information Systems and Management. Recurrent topics in Prerna Garg’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (4 papers). Prerna Garg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (4 papers). Prerna Garg collaborates with scholars based in India and United States. Prerna Garg's co-authors include Richa Joshi, Shampy Kamboj, Donald B. Giddon and P. A. Alvi and has published in prestigious journals such as International Journal of Consumer Studies, Asian Journal of Psychiatry and Journal of Islamic marketing.

In The Last Decade

Co-authorship network of co-authors of Prerna Garg i

Layout:

Gravity: 0.05 Iterations: 100 Initial Temp: 1000 Cooling: 0.99 Min Temp: 1

Fields of papers citing papers by Prerna Garg

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Prerna Garg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Prerna Garg. The network helps show where Prerna Garg may publish in the future.

Countries citing papers authored by Prerna Garg

Since Specialization

Citations

This map shows the geographic impact of Prerna Garg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Prerna Garg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Prerna Garg more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact