Prasanta Kr Chopdar

15 papers and 766 indexed citations i.

Prasanta Kr Chopdar has authored 15 papers that have received a total of 766 indexed citations. This includes 12 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Retail Behavior Studies (7 papers). Prasanta Kr Chopdar is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in India, United Kingdom and Saudi Arabia. Prasanta Kr Chopdar's co-authors include V.J. Sivakumar, Miltiadis D. Lytras, Justin Paul, Jana Prodanova and Anna Visvizi and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Technological Forecasting and Social Change.