Janarthanan Balakrishnan
About
Janarthanan Balakrishnan has authored 38 papers that have received a total of 1.2k indexed citations.
This includes 26 papers in Sociology and Political Science, 20 papers in Marketing and 14 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Janarthanan Balakrishnan is often cited by papers focused on Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in India, United Kingdom and France. Janarthanan Balakrishnan's co-authors include Yogesh K. Dwivedi, Mark D. Griffiths, Pantea Foroudi, Anwar Rasheed and Thamaraiselvan Natarajan and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Technological Forecasting and Social Change.
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