Pranjal Gupta

7 papers and 517 indexed citations i.

Pranjal Gupta has authored 7 papers that have received a total of 517 indexed citations. This includes 5 papers in Sociology and Political Science, 3 papers in Marketing and 3 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Pranjal Gupta is often cited by papers focused on Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in United States and United Kingdom. Pranjal Gupta's co-authors include Judy Harris, Baris Yalabik, Junyong Kim, Manjit S. Yadav and Rajan Varadarajan and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Internet Research.