Pranav Kumar

13 papers and 278 indexed citations i.

Pranav Kumar has authored 13 papers that have received a total of 278 indexed citations. This includes 5 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 4 papers in Economics and Econometrics. The topics of these papers are COVID-19 Pandemic Impacts (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Digital Marketing and Social Media (2 papers). Pranav Kumar is often cited by papers focused on COVID-19 Pandemic Impacts (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United Arab Emirates, India and Malaysia. Pranav Kumar's co-authors include Sany Sanuri Mohd Mokhtar, Muhammad Atif Nawaz, Madiha Riaz, Nawab Ali Khan and Ramaisa Aqdas and has published in prestigious journals such as Environmental Science and Pollution Research, International Journal of Law and Management and Worldwide Hospitality and Tourism Themes.