Pradeep Gopalakrishna

24 papers and 611 indexed citations i.

Pradeep Gopalakrishna has authored 24 papers that have received a total of 611 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Pradeep Gopalakrishna is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States and Singapore. Pradeep Gopalakrishna's co-authors include Ram Subramanian, Larry Chiagouris, P. R. Chandy, Dennis Sandler and Vishal Lala and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Computers in Industry.