Pierre Berthon

177 papers and 6.9k indexed citations i.

Pierre Berthon has authored 177 papers that have received a total of 6.9k indexed citations. This includes 73 papers in Sociology and Political Science, 66 papers in Marketing and 49 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (42 papers), Digital Marketing and Social Media (42 papers) and Customer Service Quality and Loyalty (31 papers). Pierre Berthon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (42 papers), Digital Marketing and Social Media (42 papers) and Customer Service Quality and Loyalty (31 papers) and collaborates with scholars based in United States, Canada and United Kingdom. Pierre Berthon's co-authors include Leyland Pitt, Michael T. Ewing, Richard T. Watson, Michael Parent and Albert Caruana and has published in prestigious journals such as Journal of Business Research, Communications of the ACM and Journal of Business Ethics